Client
Sony Playstation
Agency
Amplify
Awards
The Grand Prix of Grand Prix
Role
Designer / Motion / Edit
Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by smashing a giant axe into the concrete of London's Southbank
The mixed-media campaign was both ambitious and comprehensive, spanning 51 markets and running in 32 languages, Over 600 assets were deployed across multiple channels, including social media, out-of-home advertising, digital displays, and high-impact special-builds, all within a 4-week period.
