Client
Subway
Agency
Saatchi & Saatchi
What we delivered
Brand Identidy, OOH
Role
Designer / Motion
Tasked by Subway to introduce the new SubMelts range, we began with the logo, aiming to drive craveability while preserving freshness.
Inspired by gooey cheese strings, we crafted a design that balances indulgence with a clean, crisp feel. We then unveiled SubMelts through an expansive OOH campaign across the UK.