Client
Subway

Agency
Saatchi & Saatchi

What we delivered
Brand Identidy, OOH

Role
Designer / Motion 
Tasked by Subway to introduce the new SubMelts range, we began with the logo, aiming to drive craveability while preserving freshness.
Inspired by gooey cheese strings, we crafted a design that balances indulgence with a clean, crisp feel. We then unveiled SubMelts through an expansive OOH campaign across the UK.
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